‘Dune’ Mines Just $6.45 Million Out of China on Opening Day

‘Dune’ Mines Just $6.45 Million Out of China on Opening Day
Dune” was unable to surpass Chinese propaganda war movie “The Battle at Lake Changjin” to take the top spot on its China opening day Friday, coming in second with just $6.45 million (RMB41.2 million) according to Maoyan data, despite a protracted charm offensive to raise awareness about the film in the increasingly sci-fi hungry country.

As of the early hours of Saturday local time, the Maoyan platform now estimates that it will mine a total of just $30.9 million (RMB197 million) out of the world’s largest film market — down more than $4 million from its prediction midday Friday.

The result is lackluster at a time when the Chinese market is capable of delivering opening days of hundreds of millions for popular titles, and where the heavy-handed “Battle” opened to a $32 million first day late last month — more than “Dune”’s entire predicted haul.

The Timothée Chalamet-starring film nevertheless did better than
See full article at Variety »

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