Andy Heyward’s Genius Brands Buys Wow! Unlimited Media for $53 Million

  • Variety
Andy Heyward’s Genius Brands Buys Wow! Unlimited Media for $53 Million
Andy Heyward’s Genius Brands has acquired Canadian animation production house Wow! Unlimited Media in a deal valued at $53 million.

Wow! brings to Genius a busy content operation that has produced mostly children’s programming for such outlets as Netflix, Amazon Prime, Hulu and Peacock and studios such as Sony, Dreamworks, Moonbug and Mattel. Wow! also is home to the Channel Frederator Network, a streaming platform for animation creators. That will pair nicely under the Genius umbrella with its existing Kartoon Channel service.

Wow! said it had earnings of $5.1 million during the 12-month period from July 2020 to June 2021 on revenue of $56.4 million. The deal is a mixture of cash and stock. Genius also emphasized the importance of Wow!’s status as a Canadian firm in making the most of the country’s generous production incentives.

“The acquisition of Wow! substantially accelerates the financial growth of Genius Brands, delivering on our
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