Peacock Is “Way Ahead Of Where We Expected To Be”, NBCUniversal Chief Jeff Shell Says – But No New User Stats Released

Peacock Is “Way Ahead Of Where We Expected To Be”, NBCUniversal Chief Jeff Shell Says – But No New User Stats Released
NBCUniversal CEO Jeff Shell said the company’s flagship streaming service Peacock is “way ahead of where we expected to be,” but the company and parent Comcast opted not to provide any updated user numbers.

The exec offered the streaming update after Comcast reported strong third-quarter earnings, citing gains in broadband customers and Tokyo Olympics advertising revenue. The company’s earnings release did not include any stats from Peacock, a departure from the past five quarters. Until Shell’s comments 45 minutes into the call, the service was not mentioned in any detail. Last July, the company said Peacock had 54 million active accounts as of June 30, with 20 million of them classified as active monthly viewers. NBCU has projected it will reach 30 million to 35 million active users by 2024.

Peacock launched on Comcast’s own cable and broadband platforms in April 2020 before a full national launch in July of last year. The basic tier of Peacock is free,
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