Staples Center Being Renamed Crypto.com Arena In Reported $700M Deal Between Aeg And Cryptocurrency Platform

Staples Center Being Renamed Crypto.com Arena In Reported $700M Deal Between Aeg And Cryptocurrency Platform
In what is said to be one of the biggest naming rights deals in U.S. history, Downtown L.A.’s Staples Center will become Crypto.com Arena, beginning Christmas Day. The deal between the Hong Kong-based cryptocurrency exchange and Aeg is worth $700 million, according to multiple reports. As part of the deal, Crypto.com becomes “an official cryptocurrency platform partner of the Los Angeles Lakers and the L.A. Kings,” said a statement from the currency trader.

The deal becomes official on Christmas Day, which just happens to be the occasion of the NBA’s highest-profile regular season game, a nationally-televised contest between the Lakers and the Brooklyn Nets at the newly-christened L.A. arena. The new logo for the building and “premium branded areas of the arena including a 3,300 sq. ft activation space at the building’s entrance” are to be unveiled on Christmas Day. Given the artist’s
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