IDFA Panel Asks: What’s Next For Hybrid Distribution?

IDFA Panel Asks: What’s Next For Hybrid Distribution?
As theatrical markets find surer footing after nearly 18 months of stops and starts – with the threat of further lockdowns still present – industry pros now face a set of concerns quite different from those of last year: How best to build on the the recent gains in VOD models while incorporating them into more traditional frameworks?

Indeed, the stark difference between the distribution landscape of 2020 and that of 2021 was nowhere more apparent than at a recent IDFA VOD panel that brought back the same participants from a similar focused panel last year, short of one big difference – this time all but one was there in person.

“Last year we were all trying to figure out the technology,” said Modern Films CEO Eve Gabereau. “[Then,] it seems everyone had a platform. Now we need to start standardizing it, [and asking different questions:] Who is it for? How to access it? What are their benefits? Right now we need to talk about marketing,
See full article at Variety - Film News »

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