British Holiday Programming Is a Global Bestseller

  • Variety
British Holiday Programming Is a Global Bestseller
As the days grow shorter and families hunker down cozily in front of the TV, British holiday programming has grown into a dependable export around the world, thanks to the success of Christmas specials for shows like “The Office” and “Gavin & Stacey.”

“Demand for British content is higher than ever across the board,” says Louise McNab, director of content sales at BBC Studios, the commercial arm of the U.K. public broadcaster. “International audiences appreciate the ambition and creativity of British shows, as well as the level of authorship.”

Sally Habbershaw, executive VP for the Americas at All3Media, likens holiday specials for top offerings like “All Creatures Great and Small” and “The Larkins” to “a cup of warm tea and a blanket.”

“You snuggle and enjoy them,” says the executive, who notes that holidays “ideally represent some form of nostalgia and security.”

Despite the increasing audience fragmentation caused by individual media devices,
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