‘Squid Game’ Debuts on Audience Measurement Chart as Barb Upgrades to SVOD Reporting

  • Variety
‘Squid Game’ Debuts on Audience Measurement Chart as Barb Upgrades to SVOD Reporting
Netflix’s “Squid Game” and “The Guilty” have debuted on Barb, the U.K. television audience measurement currency, as the organization has revealed a “once-in-a-generation upgrade.”

Subscription video-on-demand (SVOD) and video-sharing platform measurement has been introduced in Barb’s service bouquet.

Barb is now able to measure the reach and total time spent viewing SVOD services such as Amazon Prime Video, Disney Plus and Netflix, and video-sharing platforms like TikTok, Twitch and YouTube. Regardless of whether these services have chosen to subscribe to Barb, measurement is done via data collected from router meters installed in Barb panel homes.

Barb can also now report the audiences to programs viewed on TV sets on the most-watched SVOD services in Barb panel homes — Amazon Prime Video, Disney Plus and Netflix — whether they are Barb subscribers or not, using Kantar’s SVOD programme measurement system.

The organization has released a preview chart of its
See full article at Variety »

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