Written by Mittman, The Irrational is inspired by behavioral economics professor and author Dan Ariely’s bestselling book Predictably Irrational. In it, a master of human behavior finally meets his match in a suspected domestic terrorist whose behavior even he can’t quite predict.
Mittman, Goffman and Baum executive produce while Ariely serves as a consultant. Universal Television, a division of Universal Studio Group, is the studio.
Mittman is an executive producer on NBC/Utv’s breakout new drama series La Brea, which was recently renewed for a second season. She previously served as executive producer and co-showrunner on Spectrum’s Southern Gothic mystery series Paradise Lost.