Lifetime’s Commercial-Break ‘Mini-Movie’ Returns in Sequel From Olay

  • Variety
Lifetime’s Commercial-Break ‘Mini-Movie’ Returns in Sequel From Olay
Lifetime is trying to turn a commercial break into a holiday tradition.

Last year, the A+E Networks-backed cable outlet showcased a 15 minute “mini-movie” that starred actor Mario Lopez as KFC scion Col. Harland Sanders. The steamy short poked fun at the network’s famous soapy dramas. At 8 p.m. Friday, Lifetime will bring out a new short film, one that is devoted to showcasing Procter & Gamble’s Olay. “A Merry & Bright Makeover” features Monique Coleman, who has starred in Disney’s “High School Musical” and is slated to appear during the premiere of Lifetime’s “A Christmas Dance Reunion.”

“You won’t find a more engaged audience than Lifetime viewers hunkering down for ‘It’s A Wonderful Lifetime’ holiday movies, and we leverage that passion to the advantage of our partners,” said David DeSocio, executive vice president of ad sales and partnership marketing for A+E Networks, in a prepared statement.
See full article at Variety »

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