‘Spider-Man: No Way Home’ Must Be a Massive Hit to Save the Christmas Box Office

‘Spider-Man: No Way Home’ Must Be a Massive Hit to Save the Christmas Box Office
With two weeks until opening day, “Spider-Man: No Way Home” established a Covid-era best in advance ticket sales. Fandango reported that it outsold all films since “Avengers: Endgame” in April 2019. Even as Omicron renews pandemic anxieties, core fans are ready to commit.

The box-office appeal of an enduring superhero may be stronger than Omicron, but what about everything else? Theaters need to see that a weak November was the outlier — not the elevated October led by “Venom: Let There Be Carnage.”

IndieWire’s box-office estimate for October was right on target, but we leaned pessimistic for November; the guess was it could gross 65 percent of November 2019. Turned out that we were off by 10 points. Total domestic box office for the month is around $525 million, or 55 percent of 2019. Normally, the month of November improves on its predecessor by about 40 percent. This year, it smashed records with a shortfall of 17 percent. Ouch.
See full article at Indiewire »

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