U.K. broadcasters BBC, ITV, Channel 4, Channel 5/ViacomCBS U.K. have agreed to avoid the use of the collective term B.A.M.E — short for Black, Asian and minority ethnic — wherever more specific terms are available.
The recommendation to avoid the acronym is from a Sir Lenny Henry Centre (Lhc) for Media Diversity report, which included in-depth interviews with journalists, academics, network groups, writers and thought leaders, as well as audience focus groups and thorough linguistic analysis.
The report found that there was a lack of trust around the collective term, due to the belief that it...
The recommendation to avoid the acronym is from a Sir Lenny Henry Centre (Lhc) for Media Diversity report, which included in-depth interviews with journalists, academics, network groups, writers and thought leaders, as well as audience focus groups and thorough linguistic analysis.
The report found that there was a lack of trust around the collective term, due to the belief that it...
- 12/7/2021
- by Naman Ramachandran
- Variety - TV News
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