Warner Bros. Discovery Wants to Be a Streaming Powerhouse, with Theatrical as the ‘Top of the Funnel’

Warner Bros. Discovery Wants to Be a Streaming Powerhouse, with Theatrical as the ‘Top of the Funnel’
When WarnerMedia and Discovery announced their plans to merge earlier this year, one of the biggest benefits cited by executives was the power the combined entertainment giant would have in the streaming space. But that doesn’t mean the new company — Warner Bros. Discovery, as it will be called if and when the deal the deal is finalized next year — is turning its back on theatrical.

In an interview with Variety published Wednesday, Discovery CEO David Zaslav says reinvigorating Warner Bros. is key to his plans at the helm of the conglomerate. Box office will be “the top of the funnel” for drawing eyeballs to his streaming services, including HBO Max and Discovery+, as they charge forward with an existential mission to amass over 200 million subscribers to give Netflix a run for its money.

“Our job is to grow the right side of the company — the streaming business, the motion
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