International Box Office Outlook: Hope Springs For 2022 Overseas, But Will China Ever Forgive Marvel?

International Box Office Outlook: Hope Springs For 2022 Overseas, But Will China Ever Forgive Marvel?
As we get rolling into the new year, optimism and caution are part of the outlook for 2022 at the international box office. The issue of China also remains top of mind as the territory — which maintained its status as the top global market in 2021 — has been even more ornery to navigate than usual, notably not approving a single movie with a Marvel character last year, from Disney’s Black Widow straight through to Sony’s Spider-Man: No Way Home.

Before we dig further into China, however, let’s take a look at the overall international picture.

Seeking A “Version” Of Normal Moviegoing

No Way Home may prove to have been a pivotal turning point in hindsight, but Omicron is still out there, piracy remains a concern, and Q1 is looking like it may be soft. Studios consult epidemiologists, and based on those discussions, some execs expect the overseas landscape to
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