Box Office: ‘Scream’ Debuts to Bloody Impressive $30.6 Million

Box Office: ‘Scream’ Debuts to Bloody Impressive $30.6 Million
Scream,” a reimagining of a horror franchise that appeared to have run out of steam, dominated the box office, earning a scary good $30.6 million.

The sequel is projected to earn $35 million over the four-day Martin Luther King Jr. holiday weekend, a spectacular result considering that “Scream” only cost $25 million to produce. It also represents some positive news for the bruised and battered cinema industry, considering that “Scream’s” success comes amid a spike in Covid-19. It helps that “Scream’s” target demographic is younger, which means that they may not have been as spooked by the highly contagious omicron variant that is fueling the latest iteration of a seemingly endless pandemic. Paramount and Spyglass Media backed the reboot, marking the first new chapter in the “Scream” series in a decade. It shares a title with the 1996 original — the “Scream” saga is apparently so over integers.

The film also brings back
See full article at Variety »

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