From Wayne Brady’s Improv Platform to CBS’ Streaming Pivot: 7 Key Takeaways From Variety’s Winter Entertainment Summit

From Wayne Brady’s Improv Platform to CBS’ Streaming Pivot: 7 Key Takeaways From Variety’s Winter Entertainment Summit
In media, it’s the age of optimization and personalization.

How Hollywood harnesses technology to meet consumer demand for ever-more forms of content served up on an ever-widening array of platforms was the focus of Variety’s Winter Entertainment Summit, which ran virtually from Jan. 26-27. Industry insiders from a range of disciplines — from streaming content to live entertainment, technology and engineering to advertising and marketing — weighed in on the trends and hurdles that will shape the course of business in 2022.

Here are seven key takeaways from Variety’s Winter Entertainment Summit:

Navigating the Big Pivot

George Cheeks, president and
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