Between ‘Marry Me,’ Agatha Christie, and Super Bowl Weekend, Box Office Is Death on the Aisle

Between ‘Marry Me,’ Agatha Christie, and Super Bowl Weekend, Box Office Is Death on the Aisle
Every year, Super Bowl weekend vies with post-Labor Day and early December for theaters’ rock bottom. This weekend was unusual with three wide releases, at least two aimed at Valentine’s Day-adjacent viewership. That took the box office to $52 million; between 2016-2020, this weekend ranged between $73 million-$100 million.

Death on the Nile” (Disney), Kenneth Branagh’s second Agatha Christie adaptation, took #1 with $12.8 million. “Marry Me” (Universal), also streaming on Peacock, managed only $8 million for third despite proven rom-com draw Jennifer Lopez in the lead.

The biggest villain is how recent releases lack any accumulative impact. This weekend, they accounted for $28 million; in 2020, against the Super Bowl and two weekends before Valentines Day, they managed $70 million. Valentines Day weekend that year brought in $156 million.

Things will get better with “Uncharted” (Sony) next weekend, followed by “The Batman” (Warner Bros.) March 4. The latest D.C. Comics entry will likely cross $100 million on opening weekend.
See full article at Indiewire »

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