‘Doctor Strange’ Huge Debut Signals Renewed Potential at Korea Box Office

‘Doctor Strange’ Huge Debut Signals Renewed Potential at Korea Box Office
Doctor Strange in the Multiverse of Madness” opened with a stunning 14.4 million debut weekend in South Korea, far in excess of any film this year at the Korean box office. Its five-day opening score was 29.1 million.

Data from the Korean Film Council’s Kobis tracking service shows the film garnered an 87 market share over the weekend, as it lifted nationwide box office to pre-covid levels for the first time in more than two years. Given that before the pandemic South Korea was the world’s fourth largest theatrical market, the possibility of a rebound has global significance.

The Korean success of “Doctor Strange” is drawn from the film’s high anticipation and the relaxation of social distancing rules that have kept Koreans away from cinemas for a prolonged period.

If the Friday-to-Sunday weekend period was revelatory of new possibilities for the Korean box office, the film’s opening two days were even more so.
See full article at Variety »

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