What a long, strange trip it’s been. While no one will say the global film industry has returned to “normal,” this week’s Cannes Film Festival will quite look similar to pre-pandemic days when it kicks off Tuesday. After a drastically pared-down version in 2020 and a 2021 edition that saw business activity overwhelmingly skew virtual, sales agents, financiers, filmmakers, and producers are set to descend on the Croisette in full, in-person force with a sense of excitement and eagerness for the possibilities.
It’s not that last year’s edition was a bust — the virtual market launched sales for projects from Alexander Payne
, Todd Solondz
, Todd Haynes
, and Zoë Kravitz
— but even the most optimistic of players can’t help but wonder if sales out of Sundance, Cannes, and other festivals might have been even bigger had the gatherings been in person.
“The last few festivals and markets have been