’s head of U.S. ad sales Jo Ann Ross
is in a good place, and we don’t just mean New York City’s Carnegie Hall, the site of her annual upfront. With the ad-supported Paramount+
tier and frontrunner in the Fast Pluto TV under her purview, Ross has a pair of reasons to pop champagne at the party immediately following Wednesday’s slate presentation to advertisers. And those are just her streaming reasons.
“We were the first mover, and I think we have an advantage as the leader in that space,” Ross said of the company’s 2019 Pluto acquisition and the maturation of CBS All Access
into Paramount+. We think so, too.
While Pluto’s standing as the leader in Fast is not really debatable, the same designation for Paramount+ in AVOD is about to get complicated as the space gets even more crowded. On Tuesday,