Pepsi Confirms It’s Exiting Super Bowl Halftime Show Sponsorship After 10 Years

Pepsi Confirms It’s Exiting Super Bowl Halftime Show Sponsorship After 10 Years
The NFL is in search of a new sponsor for the Super Bowl halftime show. After 10 years, Pepsi will no longer be attaching its name to the performance.

On Tuesday, the NFL and Pepsi reached an agreement to extend its partnership, after its previous deal came to an end this year. While Pepsi will continue to be a partner of the NFL, the brand no longer plans to sponsor the halftime show.

“The brand’s decision to leave the Halftime Show is the first move in its much larger strategic shift to bring unprecedented music and entertainment experiences to fans – where they are now, and where they will be in the future,” Pepsi said in a statement to TheWrap. “As entertainment evolves, and the way people consume music changes, Pepsi is intent on showing up and showing out, to guarantee the level of access and engaging experiences fans have come to expect from the brand.
See full article at The Wrap »

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