‘Bob’s Burgers’ Has Soft Linear Ratings, So Why Could the Movie Help Save Theaters?

‘Bob’s Burgers’ Has Soft Linear Ratings, So Why Could the Movie Help Save Theaters?
Before its 13th season premieres this fall, the adult animated sitcom “Bob’s Burgers” is hitting the big screen. “The Bob’s Burgers Movie” opens on the prime Memorial Day weekend — even as the show was one of the least-watched broadcast series of the 2021-22 season, according to Nielsen. An average of 1.61 million people watched episodes on Fox (and that includes one week of DVR viewing), ranking “Bob’s” right between the off-time-slot episodes of “Kenan” at 8:30 p.m. and “Home Sweet Home” — two cancelled NBC shows that won’t get a film adaptation anytime soon.

So what gives? It comes at a time when adult animation has never been hotter, particularly for younger audiences. Those are the same audiences who flock to streaming platforms, not all of which are measured by Nielsen. According to Fox figures, which include proprietary data shared with IndieWire for this story, “Bob’s Burgers” is the network’s second-most-streamed show,
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