Pepsi Ending Sponsorship Of Super Bowl Halftime Show, Will Focus On Digital And Video, Other NFL Properties

Pepsi Ending Sponsorship Of Super Bowl Halftime Show, Will Focus On Digital And Video, Other NFL Properties
Pepsi is going to forget about Dre. And everyone other music star that can appear in the Super Bowl halftime show.

The company has announced on Twitter that it will no longer be the sponsor of the annual halftime extravaganza at the Big Game, bowing out after a 10-year run.

“After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic,” the tweet said. ”Thank you to the amazing artists and fans who helped us create some incredible moments along the way. Now on to the next stage.”

During its run, Pepsi backed 26 musical acts representing 168 Grammys and almost 1,000 Billboard hits.The brand’s final show this year saw its first all hip-hop staging, with Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Dr. Dre and 50 Cent participating. They followed past performers like The Weeknd, Jennifer Lopez, Shakira, Maroon 5, BIg Boi,
See full article at Deadline »

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