Mubi Go, which has helped buoy NYC’s arthouse market by offering members a free movie ticket a week at participating theaters, expands to LA today where the biz could really use a boost. The films are curated and the first is Apple’s Cha Cha Real Smooth.
Mubi, a global streaming service, production company and film distributor, launched Mubi Go in New York last fall and will continue expanding to major markets through 2022 with Chicago next. “We’re being very careful and methodical about the rollout,” said distribution chief Chris Wells.
Mubi members get Mubi Go as a perk. The company doesn’t release subscriber numbers but Wells said its NYC base jumped by 30 after it added Mubi Go.
Movie picks include its own releases, like Lingui, The Sacred Bonds, but mostly from other distributors from Drive My Car, The Power of the Dog and Passing to We’re...
Mubi, a global streaming service, production company and film distributor, launched Mubi Go in New York last fall and will continue expanding to major markets through 2022 with Chicago next. “We’re being very careful and methodical about the rollout,” said distribution chief Chris Wells.
Mubi members get Mubi Go as a perk. The company doesn’t release subscriber numbers but Wells said its NYC base jumped by 30 after it added Mubi Go.
Movie picks include its own releases, like Lingui, The Sacred Bonds, but mostly from other distributors from Drive My Car, The Power of the Dog and Passing to We’re...
- 6/17/2022
- by Jill Goldsmith
- Deadline Film + TV
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