How A Toy Story Merch Mistake Lost Millions Of Dollars For Disney

How A Toy Story Merch Mistake Lost Millions Of Dollars For Disney
If stories of mega media corporations losing out on unfathomable fortunes make you feel all warm and fuzzy inside, then you're gonna love this one. Here is the story of how Disney's inability to put equal faith into all of their creations coupled with a few big wigs being overly presumptuous about consumer tastes led to a "Toy Story" themed financial fiasco that precedes their latest one by nearly 30 years.

Believe it or not, Disney thought "Toy Story" would be an absolute flop at worst, and a small niche success at best. The powers that be never anticipated that the computer...

The post How A Toy Story Merch Mistake Lost Millions Of Dollars For Disney appeared first on /Film.
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