Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA

Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA
Hollywood’s biggest agency is now even bigger after CAA’s acquisition of ICM Partners was (finally) made official earlier this week. While headlines have focused on how the behemoth is set to reshape the business, and how the four-agency town has been chopped down to three, competitors WME and UTA aren’t exactly taking their balls and going home.

This merger, UTA’s own spree of acquisitions, and WME’s crucial place in Ari Emanuel’s publicly traded Endeavor (Edr on the New York Stock Exchange) empire all speak to how the agency business of today (and of tomorrow) are about so much more than competing to represent A-listers. There are podcasts and advertising and books and influencers and marketing and data analytics all at play here — not to mention the changing media landscape led by tech-backed (read: incredibly rich and powerful) streamers.

Sometimes you have to fight consolidation with consolidation.
See full article at Indiewire »

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