In 2020, Eastwood filed two lawsuits accusing companies involved in the cannabis industry of stealing his likeness as part of a scam to drive traffic to CBD retailers. He claims that the marketing campaigns, which included fake news articles using his name and image, implied he was endorsing the cannabis products. Eastwood has no formal involvement in the cannabis industry and maintains that he would have been uninterested in endorsing any CBD products.
Now, the actor can claim victory in one of those suits against Norok Innovations, a California-based Internet marketing company. The ruling (via The Hollywood Reporter) found that Eastwood is entitled to 2 million in compensation, which would have been his market value if the company had hired him as a spokesman.