With A Return to Live Programming, Can the Essence Festival Resume Its Dominance?

With A Return to Live Programming, Can the Essence Festival Resume Its Dominance?
After two years of virtual programming, the saints returned to New Orleans’ Caesars Superdome for the Essence Music Festival (now officially the Essence Festival of Culture) with mixed results. Nearly 30 years ago, the Black women’s magazine launched in the early 1970s created a celebration of music that has evolved into far more than a series of concerts with well-recognized brands (longtime sponsors Coca-Cola and Ford, among many others, play pivotal roles in Black consumer outreach).

Peak capitalism aside, the concerts remain a centerpiece and this year, the brand made
See full article at Rolling Stone »

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