Sabrina Caluori has been promoted to Executive Vice President and Head of Marketing and Brand Strategy for Nickelodeon following the departure of Chief Marketing Officer Jenny Wall this week.
The new post will see Caluori — who joined the channel in August 2021 as SVP of brand and content strategy — lead on- and off-air consumer marketing and global brand and content launches across liner, digital and social platforms. In the expanded role, she will continue developing consumer-based campaigns that aim to connect Nickelodeon franchises with families and children, as well as support content developed for linear and Paramount+.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Brian Robbins —president and CEO of Paramount Pictures and Nickelodeon and chief content officer of Kids & Family for Paramount+, and to whom Caluori will report — said in a statement.
The new post will see Caluori — who joined the channel in August 2021 as SVP of brand and content strategy — lead on- and off-air consumer marketing and global brand and content launches across liner, digital and social platforms. In the expanded role, she will continue developing consumer-based campaigns that aim to connect Nickelodeon franchises with families and children, as well as support content developed for linear and Paramount+.
“Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow,” Brian Robbins —president and CEO of Paramount Pictures and Nickelodeon and chief content officer of Kids & Family for Paramount+, and to whom Caluori will report — said in a statement.
- 7/5/2022
- by Natalie Oganesyan
- The Wrap
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