Losing NBC’s next-day programming is a significant blow to Hulu, which is co-owned by NBCUniversal parent Comcast (1/3) and Disney (2/3 and the controlling stake). Neither of Hulu’s parents are showing it much favor: While it once seemed like a natural home for the child-unfriendly content that Disney+ couldn’t abide, in March Disney pulled its R-rated Marvel series off Netflix but bypassed Hulu in favor of its core streaming service Disney+. In June, Disney+ nabbed R-rated superhero movies “Deadpool” and “Logan.”
Hulu’s subscriber growth was already slowing in the face of a saturated marketplace; then, the economy tanked. Now with NBC out of the picture, only ABC and Fox programming will be available next-day on Hulu.