‘Top Gun: Maverick’ Is Already #4 on iTunes, a Week Before Its PVOD Release

‘Top Gun: Maverick’ Is Already #4 on iTunes, a Week Before Its PVOD Release
Those who prefer to wait to see “Top Gun: Maverick” (Paramount/19.99) at home, or to see it again, will get their chance earlier than expected. Advance rentals for the film on PVOD already have propelled it to #4 at iTunes.

Vudu similarly reports that on the day after the release was announced, it’s already the biggest presale among 2022 films. That tracks: The film has grossed 675 million so far in the U.S./Canada, 260 million more than #2 “Jurassic Park: Dominion” (Universal).

Similar to Warner Bros. Discovery’s strategy for “Elvis,” Paramount will give “Top Gun: Maverick” an initial exclusive PVOD home platform before it arrives on Paramount +. Prior to “Elvis,” all 2022 Wbd releases had simultaneous streaming and PVOD play.

Both studios are adapting a strategy that Universal perfected, albeit with longer windows. Universal initiated this two years ago during Covid: Films that open under 50 million go PVOD after three weekends; for those over 50 million,
See full article at Indiewire »

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