You’ll be surprised to learn that across most premium streaming video-on-demand (SVOD) services in the United States, more than half of viewers watch only one of the top programs on any given platform, according to a recent report from third-party streaming viewership firm Samba TV. That may sound blasphemous to proud binge watchers accustomed to hopping from series to series, but it’s more in line with recent viewing habits.
In other words, when a subscriber logs on to, say, Netflix, HBO Max or Disney+, they are likely to select just one of the top 50 titles offered on that platform before calling it a day. That makes these titles among the most valuable in their respective libraries as first-watch selections, a criteria the major streamers play close attention to.
“A critical finding in the Q2 report points to the need for streaming platforms to think differently about how they market their content,...
In other words, when a subscriber logs on to, say, Netflix, HBO Max or Disney+, they are likely to select just one of the top 50 titles offered on that platform before calling it a day. That makes these titles among the most valuable in their respective libraries as first-watch selections, a criteria the major streamers play close attention to.
“A critical finding in the Q2 report points to the need for streaming platforms to think differently about how they market their content,...
- 9/13/2022
- by Brandon Katz
- The Wrap
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