Has Peacock regained its forward momentum?
NBCUniversal CEO Jeff Shell claimed the media company’s flagship streamer notched healthy growth in the third quarter — thanks to a strong content lineup, including Peacock’s reclaiming day-after-air rights to episodes of NBCU shows from Hulu.
Shell, in an appearance Tuesday on CNBC, said Peacock added more than 2 million paid subscribers in Q3, to top 15 million. Overall, Peacock’s active user accounts is now at 30 million, he said, up more than 3 million in the September quarter.
“If you have the right content, and you offer a broad distribution platform, your consumers are going to find you — and that’s what we’re doing with Peacock,” Shell said.
The Q3 growth is an improvement over the second quarter — when Peacock’s paid customer based was flat at 13 million and Peacock’s overall active accounts actually declined by about 1 million.
One of the drivers for Peacock’s turnaround,...
NBCUniversal CEO Jeff Shell claimed the media company’s flagship streamer notched healthy growth in the third quarter — thanks to a strong content lineup, including Peacock’s reclaiming day-after-air rights to episodes of NBCU shows from Hulu.
Shell, in an appearance Tuesday on CNBC, said Peacock added more than 2 million paid subscribers in Q3, to top 15 million. Overall, Peacock’s active user accounts is now at 30 million, he said, up more than 3 million in the September quarter.
“If you have the right content, and you offer a broad distribution platform, your consumers are going to find you — and that’s what we’re doing with Peacock,” Shell said.
The Q3 growth is an improvement over the second quarter — when Peacock’s paid customer based was flat at 13 million and Peacock’s overall active accounts actually declined by about 1 million.
One of the drivers for Peacock’s turnaround,...
- 10/4/2022
- by Todd Spangler
- Variety Film + TV
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