The last time a Thanksgiving weekend grossed under 100 million was… never? Nearly 30 years ago, Thanksgiving 1994 saw a three-day weekend of 94.5 million… when ticket prices averaged 4.08.
James Cameron’s “Avatar: The Way of Water” (Disney) opens December 16 and (as we’ve said too often) it can’t come soon enough. But if we’ve learned one thing this year, an occasional massive hit will not salvage what continues to be a troubled theatrical marketplace.
Dominant distributor Disney will take the crown by a narrower margin for 2022. The cause is helped by taking the two top slots at this holiday, normally a major achievement. But