If a new season of Stranger Things is about to hit Netflix, you can be sure this streamer will keep you in the loop on its imminent arrival. Netflix has turned promoting fresh episodes of this hit sci-fi show into an artform, especially since they’ve figured out how to work with brands (namely Kellogg’s and its Eggo waffles) that fit nicely into the show’s universe. The rampant promotional push for Stranger Things, though, is very much the exception rather than the rule when it comes to Netflix original programs. Typically, the streamer doesn’t do much of anything to alert the public to the arrival of brand-new shows or fresh seasons of old favorites. Though it’s become the norm for this streaming service, that doesn’t mean Netflix’s continued refusal to promote non-Stranger Things projects should remain the status quo.
See full article at Collider.com
»