Paramount’s “80 for Brady” did decently on a rather quiet weekend for the box office, but beneath its 12.5 million opening weekend is one of several experiments that could change how much moviegoers pay for tickets based on what day they buy a ticket, what movie they’re seeing and even where they sit in the theater.
For the entirety of its theatrical run, tickets for all screenings of “80 for Brady” at national chains AMC, Cinemark and Regal will be sold at matinee prices. That exact price varies depending on location, but according to exhibition sources the average ticket price for “80 for Brady” was 9.79, about 21 less than the 12.30 average ticket price for the weekend’s No. 1 film, Universal’s “Knock at the Cabin.”
Meanwhile, AMC announced a pilot program called Sightline Monday, which will be introduced by the chain at select locations and introduce different prices for tickets depending on seating.
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For the entirety of its theatrical run, tickets for all screenings of “80 for Brady” at national chains AMC, Cinemark and Regal will be sold at matinee prices. That exact price varies depending on location, but according to exhibition sources the average ticket price for “80 for Brady” was 9.79, about 21 less than the 12.30 average ticket price for the weekend’s No. 1 film, Universal’s “Knock at the Cabin.”
Meanwhile, AMC announced a pilot program called Sightline Monday, which will be introduced by the chain at select locations and introduce different prices for tickets depending on seating.