Review of Ethos

Ethos (I) (2011)
9/10
Intriguing documentary WORTH SEEING! even for novices
16 March 2011
Warning: Spoilers
I stumbled across this documentary online because it was free to watch on their official site, as well as on youtube. I would say my knowledge on the US political system is basic, but I'm interested in building upon it, more than what the big media corporations feed us. Because of that reason, Ethos was a delight seeing. It captivated my interest right away, especially when Woody Harrelson started narrating lol. I knew that he's a good actor but seeing him in this docu made me separate the actor from the "White Men Can't Jump" character.

It touched on a few subjects like the environment, capitalism influencing our gov't, role of big businesses in politics, Sept 11, propaganda, apathy in the public, among other juicy topics. With a running time of 52 mins (Director's Cut is 72 mins), it piqued and kept my interest with a non-sluggish pace. More importantly, after seeing the movie, Ethos motivated me to learn more so I checked out the official Ethos website which had some helpful links and recommendations.

It had several good messages, and one that I remember most vividly is that consumers have power/voice/influence in how businesses conduct their business. Choosing to buy from a socially-conscious business versus a company that isn't sends a message to both companies, one of support, the other of disapproval.

I rated this 9/10 because it was one of my favorite documentaries, I don't regret seeing it, and I recommended it to friends.
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