Most Popular Company Sponsor Name In Title Movies and TV Shows
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1. One Step Beyond (1959–1961)
Approved | 25 min | Drama, Fantasy, Mystery
Produced at the same time as the more well-known The Twilight Zone (1959), this series was an extension of the tradition of radio horror and supernatural dramas such as Light's Out, The ... See full summary »
Stars: John Newland, Robert Douglas, Olan Soule, Will J. White
Votes: 1,161
2. The Dana Carvey Show (1996– )
30 min | Comedy
Riffs on pop culture, politics and even the show's own sponsors.
Stars: Dana Carvey, Steve Carell, Bill Chott, Stephen Colbert
Votes: 921
3. Studio One in Hollywood (1948–1958)
60 min | Drama
A pinnacle of the Golden Age of Television, "Studio One" presented a wide range of memorable dramas and received eighteen Emmy nominations and five wins during its prestigious nine-year run... See full summary »
Stars: Betty Furness, Paul Brinson, Paul Branson, Mary Sinclair
Votes: 190
4. General Electric Theater (1953–1962)
TV-G | 30 min | Comedy, Drama
An American anthology series, with a new episode and different actors and actresses each week. Hosted by Ronald Reagan, the series was sponsored by General Electric's Department of Public Relations.
Stars: Ronald Reagan, Don Herbert, Nancy Reagan, Lee Marvin
Votes: 233
5. Kraft Theatre (1947–1958)
60 min | Drama
A well-received anthology series presenting live television dramas.
Stars: Vaughn Taylor, Ed Herlihy, Valerie Cossart, E.G. Marshall
Votes: 125
6. The United States Steel Hour (1953–1963)
60 min | Comedy, Drama
In this live drama series, over two hundred live plays, covering all aspects of society, were shown.
Stars: Richard Kiley, Betsy Palmer, Mona Freeman, Hans Conried
Votes: 110
7. Kraft Suspense Theatre (1963–1965)
TV-PG | 60 min | Crime, Drama, Mystery
Kraft Suspense Theater was an anthology series which featured a new cast and stories each week.
Stars: David Lewis, Francis De Sales, Harry Townes, Jack Kelly
Votes: 175
8. Lux Video Theatre (1950–1959)
30 min | Comedy, Drama
Live dramatic shows featuring Hollywood stars. Initially, the show was a thirty-minute weekly show, but when it moved to NBC in August 1954, the show was extended to sixty minutes, and the ... See full summary »
Stars: Ken Carpenter, Jay Jackson, Otto Kruger, Gordon MacRae
Votes: 85
9. Repertory Theatre (1948–1956)
60 min | Drama
This live dramatic series featured original stories and adaptations of novels, plays, et cetera during its eight year run. During the first year, the show was sponsored by the Actor's ... See full summary »
Stars: Bert Lytell, Jay Jackson, Bob Stanton, E.G. Marshall
Votes: 73
10. Alcoa Premiere (1961–1963)
60 min | Drama
Hosted by famous dancer and actor Fred Astaire, this series presented a new drama with each week's episode. Unlike some of the earlier drama series, which tended either toward classics or ... See full summary »
Stars: Fred Astaire, Keir Dullea, Paul Comi, Joan Staley
Votes: 88
11. Goodyear Playhouse (1951–1957)
60 min | Drama
The show featured original plays plus plays adapted from works.
Stars: Walter Matthau, David White, Constance Ford, Gene Lyons
Votes: 55
12. Robert Montgomery Presents (1950–1957)
60 min | Drama
Actor, Producer, and Director Robert Montgomery introduced each telecast, sometimes interviewing one of the stars, and sometimes appearing in the play.
Stars: Robert Montgomery, John Newland, Vaughn Taylor, Elizabeth Montgomery
Votes: 79
13. Encounter (1952–1961)
60 min | Drama
An anthology television series aired from Toronto, Canada, and carried by both CBC and ABC. In Canada, the series was known as "General Motors Presents". The one-hour dramas were either ... See full summary »
Stars: Austin Willis, Barry Morse, Katharine Blake, James Doohan
Votes: 19
14. Hallmark Hall of Fame (1951– )
Comedy, Drama
Probably the longest-running anthology series on television, the "Hallmark Hall of Fame" has been presenting television dramatizations of famous plays and books, as well as original programs especially written for the series, since 1951.
Stars: Sarah Churchill, Robert Daggett, Frank Daly, Howard Wierum
Votes: 259
15. The Milton Berle Show (1948–1956)
60 min | Comedy, Family
The Texaco Star Theatre was one of the most popular shows in the history of television. In the first year, Milton Berle was not the permanent emcee, but once he replaced the rotation, the ... See full summary »
Stars: Milton Berle, Sid Stone, Jimmy Nelson, Hal Sawyer
Votes: 95
16. Westinghouse Desilu Playhouse (1958–1960)
60 min | Drama
An anthology series hosted by Betty Furness in the first season, and Desi Arnaz in the second. Stories came from several genres, often based on fact. A two part episode was spun off as the popular show The Untouchables (1959).
Stars: Desi Arnaz, Betty Furness, Bruce Gordon, Keenan Wynn
Votes: 91
17. Tonight! (1953–1957)
TV-PG | 105 min | Comedy, Music, Talk-Show
The show originated as a local New York City late night program in June 1953 and went onto the network in September 1954. Throughout the summer of 1956, Steve Allen was the only host. When ... See full summary »
Stars: Gene Rayburn, Steve Allen, Skitch Henderson, Steve Lawrence
Votes: 120
18. The DuPont Show with June Allyson (1959–1961)
30 min | Drama
A drama anthology series presented by, and occasionally starring, June Allyson.
Stars: June Allyson, Don Rickles, Naomi Stevens, Dick Powell
Votes: 110
19. The DuPont Show of the Week (1961–1964)
60 min | Comedy, Drama, Musical
The DuPont Show of the Week is an American television anthology drama series.
Stars: Walter Matthau, Frank McGee, Art Carney, Dane Clark
Votes: 88
20. The Alcoa Hour (1955–1957)
60 min | Drama
This live series featured adaptations of other works (novels, plays, et cetera) plus original works for the show. It was primarily dramas, but a few musicals also were presented. The show ... See full summary »
Stars: Luis Van Rooten, Loïs Bolton, Robert Emhardt, Robert Dryden
Votes: 61
21. Armstrong Circle Theatre (1950–1963)
60 min | Drama
Documentary dramas, plays that were based on true stories, were the forte of Armstrong Circle Theater. Many movie actors and actresses got their start here.
Stars: Douglas Edwards, Sandy Becker, Bob Sherry, John Cameron Swayze
Votes: 70
22. Kraft Mystery Theater (1959–1963)
60 min | Mystery
A successor to Kraft Television Theater with a change of focus away from straight drama. The high productions remained along with the ability to attract well known talent.
Stars: Frank Gallop, Conrad Phillips, Lee Patterson, S. John Launer
Votes: 40
23. Goodyear Theatre (1957–1960)
30 min | Drama
Goodyear Theatre is a 30-minute dramatic television anthology series telecast on NBC.
Stars: David Niven, Robert Ryan, Jane Powell, Peter Leeds
Votes: 35
24. The Pepsi-Cola Playhouse (1953–1955)
30 min | Drama
An anthology series with episodes split between comedies and drama. Anita Colby and Arlene Dahl shared hosting duties the first season that was originally filmed live but switched to film. ... See full summary »
Stars: Polly Bergen, Arlene Dahl, Anita Colby, Dorothy Green
Votes: 36
25. The Kaiser Aluminum Hour (1956–1957)
60 min | Drama
Live dramas that were broadcast every other week. The show had covered both light and serious drama and featured both well-known and not so well-known actors and actresses.
Stars: Alexander Scourby, William Shatner, Larry Gates, Walter Kingsford
Votes: 33
26. The General Motors Playwrights Theater (1991–1993)
60 min | Drama
Stars: Anthony Edwards, Kevin Anderson, Lauren Bacall, Mark Linn-Baker
Votes: 11
27. Shower of Stars (1954–1958)
60 min | Adventure, Drama, Family
A CBS variety show that ran monthly from 1954-1958, broadcast in color. Stars appearing included Betty Grable, Mario Lanza, Jack Benny, Basil Rathbone, Fredric March, Shirley MacLaine and ... See full summary »
Stars: William Lundigan, Jack Benny, Art Gilmore, Mary Costa
Votes: 51
28. Ponds Theater (1953– )
60 min | Drama
Stars: Valerie Cossart, Harry Townes, Mildred Dunnock, Carmen Mathews
Votes: 30
29. The Kraft Music Hall (1967–1971)
60 min | Music
A few years after Perry Como left as host, "The Kraft Music Hall" was revived as a regular series from 1967-71. There was no set host during this period, and various guest hosts, usually a ... See full summary »
Stars: Ed Herlihy, Alan King, Eddy Arnold, Anne Meara
Votes: 70
30. The Chevy Mystery Show (1960– )
Mystery
Anthology series featuring a different mystery each week.
Stars: Walter Slezak, Vincent Price, Everett Sloane, Berry Kroeger
Votes: 18
31. The Motorola Television Hour (1953–1954)
60 min | Drama
Motorola Hour was one of many anthology series in the 1950's. It aired every other week on ABC, featuring top ranked talent in original scripts and well known stories.
Stars: Cedric Hardwicke, Jane Wyatt, Patricia Smith, Jackie Cooper
Votes: 18
32. The Pepsi Chart Show (1998–2002)
30 min | Music
Stars: Rhona Mitra, Eddy Temple-Morris, Neil Fox, Tina Cousins
33. The Donald O'Connor Show (1954–1955)
30 min | Comedy, Music
Sid and Donald are two young songwriters trying to market their wares. The situations created around this premise primarily enabled them to perform.
Stars: Donald O'Connor, Sidney Miller, Joyce Cunning, Mitzi Gaynor
Votes: 18
34. Campbell Summer Soundstage (1952–1954)
30 min | Drama
Stars: Parker Fennelly, James Dean, Don Hanmer, Kristine Miller
Votes: 15
35. Celanese Theatre (1951–1952)
60 min | Drama
This program consisted of adaptations of high-quality plays written by leading playwrights.
Stars: Philip Coolidge, Wendell Corey, Ralph Morgan, Wesley Addy
Votes: 12
36. The Chevrolet Tele-Theatre (1948–1950)
30 min | Drama
This was an anthology series which aired live. It often featured adaptations of one-act stage plays.
Stars: Guy Kibbee, Faye Emerson, John Conte, Vicki Cummings
Votes: 24
37. Westinghouse Playhouse (1961– )
30 min | Comedy
Nan, a successful Broadway star, marries Dan McGovern a widower. On their way home, Dan tells her that he had not told his two children, Buddy and Nancy, that he was getting married. Nan is... See full summary »
Stars: Nanette Fabray, Wendell Corey, Bobby Diamond, Jacklyn O'Donnell
Votes: 15
38. The Big Party (1959– )
60 min | Music
Short lived variety show, sponsored by Revlon, with a different host each week. The premise had the guest host entertaining various celebrities in their penthouse, hotel suite, etc. This ... See full summary »
Stars: Barbara Britton, Mike Nichols, Abe Burrows, Bobby Darin
Votes: 7
39. The Revlon Mirror Theater (1953– )
30 min | Drama
Stars: Robin Chandler, Ellen Corby, Glenn Langan, Harry Harvey
Votes: 68
40. The Kraft Summer Music Hall (1966– )
60 min | Music
Stars: John Davidson, George Carlin, Richard Pryor, Lively Set
Votes: 5
41. The General Electric College Bowl (1959–1970)
TV-G | 30 min | Family, Game-Show
Two teams each representing a college or university and composed of four students answered questions rooted in the liberal arts in a battle for scholarship money and prestige.
Stars: Robert Earle, Allen Ludden, John Bellairs, Mel Brandt
Votes: 28
42. The Gulf Playhouse (1952–1953)
30 min | Drama
This live show was seen through the "eye" of the camera. The actors in each episode would talk to the camera as if it were a person.
Stars: Mildred Dunnock, James Westerfield, Eddie Bracken, Henry Jones
Votes: 23
43. Westinghouse Presents: The Dispossessed (1961 TV Movie)
Drama
In 1879, the American Indian lived under severe handicaps. He had no legal status as a human being, and he was required to stay on his reservation. Defying the law, Ponca chief Standing ... See full summary »
Director: Tom Donovan | Stars: Ralph Bellamy, Albert Dekker, Juano Hernandez, William Hickey
44. BP Super Show (1959–1970)
A loosely scheduled series of specials, usually featuring top performers.
Stars: Horrie Dargie, Bob Dyer, Kathy Lloyd, Toni Lamond
45. 1983 Cricket World Cup (1983– )
Sport
The 1983 Cricket World Cup (officially the Prudential Cup '83) was the 3rd edition of the Cricket World Cup tournament. It was held from 9 June to 25 June 1983 in England and Wales and was won by India.
Stars: Kapil Dev, Viv Richards, Zaheer Abbas, Ian Botham
Votes: 17
46. Nash Airflyte Theatre (1950–1951)
30 min | Drama
Live anthology series featuring a wide format of stories (western, musical comedy, dramatic, et cetera).
Stars: William Gaxton, Ralph Riggs, Dane Clark, Ian Keith
Votes: 17
47. Lux Playhouse (1958–1959)
30 min | Drama, Comedy, Romance
This filmed series of light comedies, romances and melodramas alternated on Friday nights with the "Schlitz Playhouse of Stars" between October 1958 and Sepetmeber 1959.
Stars: Alice Backes, Charles Keane, Nesdon Booth, Polly Bergen
Votes: 34
48. Gruen Guild Theater (1951–1953)
30 min | Drama
Stars: Robert Hutton, Steve Brodie, Bonita Granville, Ludwig Donath
Votes: 17
49. General Foods 25th Anniversary Show: A Salute to Rodgers and Hammerstein (1954 TV Special)
Comedy, History, Musical
Tribute to the then-ten-year partnership between composer Richard Rodgers and librettist-lyricist Oscar Hammerstein II, presented by General Foods, celebrating its 25th anniversary. ... See full summary »
Director: Ralph Levy | Stars: Mary Martin, Ed Sullivan, Jack Benny, Edgar Bergen
Votes: 18
50. Swing Into Spring! (1959 TV Movie)
42 min | Music
Special celebrating "the 25th anniversary of the great Benny Goodman Band."
Director: Dave Geisel | Stars: Wilma Curley, Ella Fitzgerald, Benny Goodman, Urbie Green