- When he laughs You laugh with him - When he kills You kill with him - When he loves you will love him - THE BAD MAN IS GOOD
- He's the Robin Hood of the desert. Cupid with a six-shooter. Women cry for him. Children rave over him. He's the greatest character the screen has ever known. (Print ad- The Sydney Post, ((Sydney, Nova Scotia)) 5 December 1930)
- HOW YOU LIKE? FEEFTY MILLION ladies they can't be wrong, they all lov THE BAD MAN (Print ad- Albany Times-Union, ((Albany, NY)) 17 November 1930)
- He lives to love and loves to live. The Romeo of the desert who takes his women at gun-point. (Print Ad-Youngstown Vindicator, ((Youngstown, Ohio)) 2 September 1930)
- He's HERE Pancho Lopez, that flashing, dashing, son-of-a-gun! He makes ze love, person-nal! He rob ze jewelry store! He steal ze wife! He get plenty dronk! You'll "'ave 'ell of good time with" "THE BAD MAN" AS WALTER HUSTON brings him to you with all the peppery snap of a hot tamale romeo. (Print Ad- New York Sun, ((New York, NY)) 26 September 1930)
- A dashing bandit with a million dollars on his head...and a million laughs in his heart (Print Ad- Napa Daily Register, ((Napa, Calif.)) 3 January 1931)
- Ridin' in on a thrilly furore and a roarin' riot!
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