With a goal of doubling Latino representation in Hollywood within 10 years, Los Angeles Mayor Eric Garcetti
on Monday announced the creation of a new initiative, La Collab. The effort, which has the backing of major agencies, studios, and talent, is launching with deals for features, podcasts, and documentaries.
The effort comes amid bleak statistics about Latinos in Hollywood. While Latinos represent one-fifth of the Us population and about 25% of moviegoers, a recent USC Annenberg
study found that their representation in the industry has halved over the last decade — from 6% of the entertainment workforce in 2009 to 3% today.
La Collab’s backers want to reverse this trend by connecting Latinos with skill development, promoting collaboration with Latinx creators and top producers, filmmakers, buyers, showrunners, and others in the business.
La Collab is launching with a finance development deal for a feature script with Endeavor
Content, a scripted proof-of-concept deal with WarnerMedia
’s content incubator OneFifty,