Cheers (1982–1993)
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Now Pitching, Sam Malone 

Sam becomes a commercial spokesperson and becomes romantically involved with his agent. But things become complicated when he wants to break off the romance.


James Burrows


Glen Charles (created by), Les Charles (created by) | 3 more credits »




Episode cast overview:
Ted Danson ... Sam Malone
Shelley Long ... Diane Chambers
Nicholas Colasanto ... Ernie 'Coach' Pantusso
Rhea Perlman ... Carla Tortelli
George Wendt ... Norm Peterson
Barbara Babcock ... Lana
Rick Hill ... Tibor Svetkovic (as Richard Hill)
Luis Tiant Luis Tiant ... Luis Tiant
Jan Rabson ... Director
Paul Vaughn Paul Vaughn ... Paul
John Ratzenberger ... Cliff


Commercial agent Lana Marshall comes into the bar with her latest client, a handsome but dim Czech hockey player. She specializes in professional male athletes, both in a professional representation sense and personal sense, as she sleeps with her clients. Once Carla tells her that Sam was once a professional athlete, Lana sets her sights on him. Flattered, Sam agrees to become her next client and bed-partner as he's searching for the spotlight, something that's been missing in his life since he quit baseball. After a while, he's happy with his new acting career, but unhappy that he feels that he is expected to perform for Lana between the sheets on command. Diane and Coach, using slightly different tactics, try to convince Sam that the loss of his self-esteem is not worth the acting career. Sam admits his decision and Lana's subsequent action is a bittersweet moment in this phase of his life. Written by Huggo

Plot Summary | Add Synopsis


Comedy | Drama



Did You Know?


Norm claims to have bumped into Senator Ted Kennedy. Kennedy was an American politician who served in the United States Senate from Massachusetts for almost 47 years, from 1962 until his death in 2009. He ran unsuccessfully for President in 1980. See more »


The group is having a discussion about the next president, in walks Tibor Svetkovic, a local hockey player. Diane doesn't know who this is and sarcastically asks everyone if he's going to be the president (because of the earlier conversation) in 1990. There wouldn't be a presidential election that year, the election would be either in 1988 or 1992. See more »


Ernie 'Coach' Pantusso: Beer, Norm?
Norm Peterson: Nah, I'd only drink it.
See more »

User Reviews

A Lesson Learned?
5 August 2019 | by HitchcocSee all my reviews

Sam is approached by an attractive middle aged female agent to do a commercial. The thing is, she expects certain "benefits" from Sam. When he does a successful job, he realizes that his part is going to continue and he feels cheap. It brings about some real soul searching on his part.

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Release Date:

6 January 1983 (USA) See more »

Company Credits

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Technical Specs


Sound Mix:




Aspect Ratio:

1.33 : 1
See full technical specs »

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