- Kenny Rogers' Roasters sets up shop across the street from Jerry and Kramer's apartments. Unfortunately, their unusually large chicken sign causes problems for everybody. Kramer and Jerry wind up switching apartments--and personalities--because of it. Jerry is freaked out by a wooden doll in Kramer's apartment, and Newman gets Kramer hooked on Kenny Roger's chicken. Elaine gets comfortable in her position as president of the catalog but is quickly accused of abusing the company credit card, especially when she buys George an expensive hat and George purposefully leaves it at his girlfriend's apartment in hopes that it will score another date. Meanwhile, Jerry's old college friend has lunch with him and winds up getting fired; he takes a new job at the Chicken Roaster's.—halo1k
- Kramer is upset when a Kenny Rogers chicken restaurant opens across the street from the apartment building. He thinks that it will never succeed, but when Newman raves about it, Kramer is soon addicted. The other problem he has is the neon lighting that bathes his apartment in a bright red glow. He's soon moved in with Jerry, but the two of them start to undergo a personality transplant. Elaine gets into trouble with the company accountant when she starts putting personal items on her company credit card, including a ridiculously expensive sable hat for George. Jerry's old college friend blows off an important meeting to have lunch with Jerry.—garykmcd
- Kramer A Kenny Rogers Roasters chicken restaurant opens across the street from Jerry's apartment building, complete with a gigantic red neon chicken atop the roof. The light from the Kenny Rogers Roasters sign beams right into Kramer's apartment. The bright red chicken light takes its toll on Kramer's sleeping schedule, so he proposes that he and Jerry swap apartments. Kramer hangs a banner ("Bad Chicken") from his window protesting the restaurant in an attempt to get rid of the neon sign.
Jerry and Kramer switch apartments, and Kramer takes the opportunity to invite Newman (Wayne Knight) over. Newman brings over a box of Kenny Rogers Roasters chicken, to which Kramer unwittingly lets himself become addicted. Jerry finds himself unable to sleep in Kramer's apartment and gradually takes on Kramer's mannerisms, while Kramer becomes more like Jerry.
Jerry sees Newman buying enough chicken for two people at Kenny Rogers and discovers that Kramer is hooked on the stuff after the salesclerk tells Newman that he had forgotten his broccoli, which Jerry knows Newman hates.
After Jerry sabotages the restaurant with George's drenched hat, the restaurant shuts down and the neon light finally goes off, and Kramer loses access to his beloved Kenny Rogers Roasters chicken. He is last seen repeating "Kenny" over and over with a banner saying, "Kenny Come Back".
Jerry While scoping out the new restaurant, Jerry runs into an old college buddy named Seth (Mark Roberts), whom he persuades to blow off a business meeting in order for them to go have lunch together. However, Jerry learns that the meeting Seth blew off was vital to Seth keeping his job. He then learns that Seth has lost his job and discovers that Seth is working as the assistant manager at Kenny Rogers Roasters.
Jerry decides to switch apartments with Kramer as he didn't want Kramer bad mouthing the Kenny restaurant as he felt responsible for the loss of Seth's job & wanted Seth to keep his new job at Kenny Rogers. Then when George loses the hat, he suggests Elaine get a fake Russian hat from one of his illicit connections. But the new hat is made of rat hair & Elaine's accountant rejects it. So, Elaine gives it back to Jerry. Later, Jerry shakes Elaine's rain-soaked rat hat while at Kenny Rogers Roasters, covering the food with rat fur and prompting a shutdown of the restaurant.
Elaine/George Elaine, acting as the Peterman Catalog president, has fun charging numerous expensive purchases to the Peterman account, including a new sable Russian hat for George which she buys for fun, sold to her by the saleswoman Heather. George asks Heather out on a date, with Heather agrees as he bought the expensive hat, for which she gets commission. Elaine gets called out by the Peterman accounting department for her impulsive charges to the company account. George, donning his new hat, brags about his prospective date with Heather, the saleswoman who sold the hat to him. He explains that if the prospect of a second date looks slim, he'll simply pull a "leave-behind" as an excuse to come back:
Elaine is able to justify all her recent purchases as business expenses, except for George's hat, which cost a staggering $8,000. Heather (Kymberly Kalil) is unimpressed by George, so he leaves his new hat behind in Heather's apartment. Elaine needs the hat to justify her purchase: "If I don't have that fur hat by four o'clock, they're going to take me down like Nixon." When George tries to reclaim it, Heather insists that it is not in her apartment.
George and Elaine go there to search but cannot find the hat, and as an act of revenge, George secretly steals Heather's clock. Jerry directs Elaine to a source for a replacement hat to make up for the one George lost; he has a friend who sells Russian hats in Battery Park. However, the Peterman accountant isn't fooled by the substitute hat, which is made of nutria fur. To save her job, Elaine sets off for the jungles of Burma to seek the approval of J. Peterman (John O'Hurley) himself. Elaine locates Peterman, but he refuses to approve her purchases without seeing the hat.
George thinks that Heather is wise to his theft of her clock and is willing to make a swap for the hat. When they meet on a park bench, George learns that Heather is interested in him after all and really believes she does not have his hat. She breaks it off when she discovers her stolen clock in George's possession.
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