The Agency is looking to land an advertising contract to promote tourism to Israel. Don and his team try to come up with a theme but know so little about the country that they're stumped. So Don calls Rachel Menken to see if she has any ideas. Roger Sterling is getting tired of sneaking around with Joan Holloway and suggests she should get her own apartment but she knows better. Peggy comes up with an advertising concept during a testing session for a new line of lipsticks and she's subsequently asked to write copy.
Did You Know?
After Don describes Israel as "utopia," Rachel tells Don that she learned at Barnard that "the Greeks" had two words for it (one meaning "a good place" and one meaning "the place that cannot be"). In fact, the word "utopia" was coined by Sir Thomas More in 1551, using Ancient Greek elements for a book written in Latin. The script is referring to possible homophones derived from Ancient Greek elements ("eu" + "topos" and "ou" + "topos," respectively) but not actual Ancient Greek words. See more
Earlier in the episode, the year is mentioned to be 1960. Later in the episode, Joan Halloway uses the phrase "The medium is the message." This phrase was coined by Marshall McLuhan in Understanding Media: The Extensions of Man, published in 1964. See more
Maybe. They taught us at Barnard about that word, 'utopia'. The Greeks had two meaning for it: 'eu-topos', meaning the good place, and 'u-topos' meaning the place that cannot be.
Written by Don McLean
Performed by David Carbonara
Performed by the character Ian at the coffee house open mic session See more