Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression.Written by
Patricio Bañados, a pioneer of Chilean broadcast journalism, appears as himself in the movie, hosting the NO nightly presentation like he did in real life. When the camera shows a video monitor in the studio, a "live" shot of Bañados is visible. There's some (probably intentional) humor there, since it gives the impression that the woman who was shown applying his makeup did a really outstanding job - he looks a couple of decades younger, since it's the actual footage from 1988. Bañados has been working in television since the early 1960s - he was blacklisted during the Pinochet regime. See more »
[All goofs for this title are spoilers.]
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Publicista Campaña Sí:
[Speaking to the YES Campaign board]
If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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I'm from Chile and i feel very connected to the film. I'm not old enough to say that I lived that situation. But I feel like I lived it. I investigated a lot about the Chilean dictatorship and i know much about it. I think the film says everything I know about that, but grouped in 1 hour and 45 minutes of film. The style of the camera gives an 80's environment that makes the film look like a documentary. What I like is that the movie was easy to understand, charismatic, funny and very "Chilean"(i mean the accent and the modern culture). It has a dense ambient but gets soften with funny scenes.
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