An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

Director:

Pablo Larraín

Writers:

Pedro Peirano (screenplay), Antonio Skármeta (play)
Nominated for 1 Oscar. Another 13 wins & 20 nominations. See more awards »

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Cast

Cast overview, first billed only:
Gael García Bernal ... René Saavedra
Alfredo Castro ... Lucho Guzmán
Luis Gnecco ... José Tomás Urrutia
Néstor Cantillana ... Fernando
Antonia Zegers ... Verónica Carvajal
Marcial Tagle ... Alberto Arancibia
Pascal Montero Pascal Montero ... Simón Saavedra
Jaime Vadell Jaime Vadell ... Minister Fernández
Elsa Poblete ... Carmen
Diego Muñoz ... Carlos
Roberto Farías ... Marcelo
Sergio Hernández ... Militar
Manuela Oyarzún Manuela Oyarzún ... Sandra
Paloma Moreno Paloma Moreno ... Fran
César Caillet ... Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

This is the true story of a marketing campaign that sparked a revolution. See more »

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

View content advisory »
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Did You Know?

Trivia

Patricio Bañados, a pioneer of Chilean broadcast journalism, appears as himself in the movie, hosting the NO nightly presentation like he did in real life. When the camera shows a video monitor in the studio, a "live" shot of Bañados is visible. There's some (probably intentional) humor there, since it gives the impression that the woman who was shown applying his makeup did a really outstanding job - he looks a couple of decades younger, since it's the actual footage from 1988. Bañados has been working in television since the early 1960s - he was blacklisted during the Pinochet regime. See more »

Goofs

[All goofs for this title are spoilers.] See more »

Quotes

Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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Connections

Featured in The Oscars (2013) See more »

Soundtracks

Suite for Jazz Orchestra No. 1 - III. Foxtrot
Composed by Dmitri Shostakovich
Performed by Russian State Symphony Orchestra
Conducted by Dmitry Yablonsky
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User Reviews

 
Proud and ashamed. A masterpiece
11 August 2012 | by lucasbuvinicSee all my reviews

I'm from Chile and i feel very connected to the film. I'm not old enough to say that I lived that situation. But I feel like I lived it. I investigated a lot about the Chilean dictatorship and i know much about it. I think the film says everything I know about that, but grouped in 1 hour and 45 minutes of film. The style of the camera gives an 80's environment that makes the film look like a documentary. What I like is that the movie was easy to understand, charismatic, funny and very "Chilean"(i mean the accent and the modern culture). It has a dense ambient but gets soften with funny scenes.

-Lucas Buvinic


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Frequently Asked Questions

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Details

Country:

Chile | France | Mexico | USA

Language:

Spanish

Release Date:

9 August 2012 (Chile) See more »

Also Known As:

No See more »

Filming Locations:

Santiago, Chile See more »

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Box Office

Opening Weekend USA:

$71,742, 17 February 2013

Gross USA:

$2,343,664

Cumulative Worldwide Gross:

$7,699,095
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Company Credits

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Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Aspect Ratio:

1.40 : 1
See full technical specs »

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