INSTANT DREAMS tells the story of a group of scientist who are trying to unravel the chemical formula of Polaroid and the Polaroid-users that eagerly await its rebirth. Each in their own way tries to keeps their instant dream alive.
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Instant Dreams brings us into the lives of Polaroid enthusiasts to create a portrait of Dr. Edwin Land, a pioneer in American technology. When Polaroid announced the end of instant film in 2008, a small group of enthusiasts bought the last operational factory in the Netherlands. Although they have the factory, a house fire destroyed all of Dr. Land's private notes, including the chemical formula behind instant film. As a result, engineer Stephen Herchen is brought in to recreate the magic behind Polaroid. Despite all of their progress, their version of the instant film is still too slow to share with the world. Meanwhile, artist Stephanie Schneider stores her last remaining Polaroid stock in a refrigerator, using them for her work in the California desert. Her primary medium is instant film, and most of her stock expired years ago. In New York, Christopher Bonanos is also running out of the Polaroid stock he needs to document the growth of his son. As the author of 'Instant: The Story...Written by
Where to start with this documentary? Can you even call this a documentary? If you're expecting talking heads about the ins- en outs of a once great company or typical story structure for that matter, you are in the wrong place. There is history in it and Edwin Land plays a big part in the overall story, but it's no History Channel affair. I would say it's about how humanity relates to analog Polaroid photography and what we have lost along the way.
The story focuses on Polaroid devotees in the age of digital. One uses these ethereal pictures to bond with his son, another uses it in her art and yet another is on a quest to recreate the secret chemical formula. Each of them has a special bond with analog. There is a girl in Tokyo, who I guess represents the way photography will evolve into the future. I was glued to my seat throughout, taking in the hypnotic scenery, going along for a ride that is best described as ' a dream within a dream'. I highly recommend it. If you enjoy off beat films or have an interest in photography. One of the most interesting things I have seen this year.
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