Where the Doctor Who TV movie works, it works well; where it fails, it's as obvious as "The Gunfighters," generally considered one of the worst, if not the, worst episode of the "Doctor Who" TV series. It's failures are glaring, and, that's where I wish to start. But, to reach there, I think it best to start at the finished product and work a few steps back to get at where I think the major problem lies.
If this film was to succeed on a broader scale, it had to attract viewers other than the series fans. So, it had to establish the character and common attributes of the series for those who had never seen the show before. This it did not do. Why? Let's start by viewing the choice of villain. The Master. In the "Doctor Who" scheme of things, the Master ranks at #3. So, why choose the #3 villain over the more popular other 2 choices? Choice #2 would be the Cybermen. To do the Cybermen, you'd have to either spend money on costumes to make actors into Cybermen, or use computer effects to overlay on actors or create Cybermen out of thin air. That would cost a lot of money for a project not necessarily guaranteed to win ratings, and, given the show's past propensity with budgets, would seem highly unlikely. Choice #1 the Daleks also face the same problem: building prop Daleks or using computer effects to generate them out of nothing. Again, the cost factor. That's why I think the Master was chosen. Cost. You hire one man, put him in a costume.
The villain problem is solved, but, the Master is not a villain familiar to even many Doctor Who US fans, let alone those who have seen the show before. No one was watching the series until the Daleks came along, so, the movie would have had a better shot in the US trying to repeat it. Whether that would have worked or not cannot be said, but, without trying it, it would obviously fail. So, with the Master onboard, the movie can really only hook fans of the TV series, not get too many, if ANY, new, casual viewers to turn their eyes from some established US sitcom or drama on at the time its up against.
If you're going after the main core of fans, you must do something that will not alienate them. And, a lot of what happens in the Doctor Who movie can easily be met with resistance, and even resentment. From the opening, the Daleks appear in a cameo role to exterminate the Master. They ESTABLISH the Daleks, but don't use them! That's frustrating enough, but, also WHY are the Daleks determined to kill the Master? They DON'T hold trials, except for show, and just exterminate those in the way. Long time fans can infer this moment is related to the series story "Frontier In Space," but, again, it's only an inference. They include the previous Doctor, #7, and explain his regeneration into the new Doctor, but, it's almost like it's just throwing a dog a bone. Done because it HAS to be. The way Doctor #7 is removed the picture is just too hastily handled. And, if you're aiming for the long time fans, you don't go changing already established facts on the series. For example, changing the location and WHAT the Eye Of Harmony is, suddenly the Doctor is half human, the Master is now apparently half reptilian, etc. Like with the aforementioned change in Dalek psychology, the Daleks ALSO ask their MORTAL enemy, the Doctor, to take the Master's remains back to Gallifrey, his home planet?! HUH?!
So, where the film works makes it at least tolerable. Paul McGann makes a convincing Doctor character, combining the silliness of Doctor 4 with the we're all doomed prophecy of Doctor 7. Eric Roberts is okay, but, he does tend to chew up everyone and everything in his way. (I think he'd have made a decent Davros, actually. Especially in the parts where he's wearing the dark glasses. And, with Davros, you're expected to go over the top.) The set pieces are done well. Most strikingly, the TARDIS interior and Eye Of Harmony, but, also, the street scene where Doctor 7 is attacked, the morgue, and the Institute at the end of the movie.
At the end, the film is a mediocre success. It won't pull in any new fans, and there is enough to bother established series watchers. But, if anyone will see this film, it will BE those established viewers. Had the story gone with more accepted fan villains like the Cybermen, it might have been better. Or, had it used the Daleks, new viewers might have turned in, like had originally been done with the TV series. Now, though, we'll never know.
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