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Reviews
Mr. Payback: An Interactive Movie (1995)
I marketed this movie in Denver
I was working for United Artists Theatre Circuit in Denver in 1995 and was responsible for marketing and promoting this film in 3 of our locations across the U.S. We outfitted 3 small theaters with the joysticks that allowed voting and the laser disc technology that would adjust the narrative based on choices the audience made as certain points throughout the picture.
It turned out very few people cared about this format and the film bombed on every screen across the country. We attributed it to the fact that people go to a movie to be told a story, not to create one. In addition, these films were shown on laser disc and the familiar and comforting "click" of the movie projector was missing.
The fact that the film was remarkably pointless didn't help either.
There were a series of pictures planned and we had actually booked a 2nd film for later in 1995, but it's release was scrapped after the 1st picture bombed.