Australia
The number of free-to-air channels in Australia has tripled in just over a year, with 15 digital terrestrial channels now on air here. As each new channel targets a specific demographic, audiences are fragmenting quickly and broadcasters are looking for big event franchises to follow the success of "MasterChef Australia" in drawing mass audiences to their main channels. Pay TV executives say its incumbent on them to sell the superior technology benefits and find more exclusive programming to their customers, as pay TV subscriptions plateau at 33% penetration in the face of the new competition. -- Pip Bulbeck
Canada
The new battleground in Canadian primetime is comedy, but it's no laughing matter. Top-rated network CTV has piggy-backed on CBS' new Thursday comedy block with the geek-friendly "The Big Bang Theory" at 8 p.m., followed in October by the William Shatner comedy "$#*! My Dad Says," going up against rival Citytv's NBC comedy lineup of "Community" and "30 Rock.
The number of free-to-air channels in Australia has tripled in just over a year, with 15 digital terrestrial channels now on air here. As each new channel targets a specific demographic, audiences are fragmenting quickly and broadcasters are looking for big event franchises to follow the success of "MasterChef Australia" in drawing mass audiences to their main channels. Pay TV executives say its incumbent on them to sell the superior technology benefits and find more exclusive programming to their customers, as pay TV subscriptions plateau at 33% penetration in the face of the new competition. -- Pip Bulbeck
Canada
The new battleground in Canadian primetime is comedy, but it's no laughing matter. Top-rated network CTV has piggy-backed on CBS' new Thursday comedy block with the geek-friendly "The Big Bang Theory" at 8 p.m., followed in October by the William Shatner comedy "$#*! My Dad Says," going up against rival Citytv's NBC comedy lineup of "Community" and "30 Rock.
- 9/28/2010
- The Hollywood Reporter - Movie News
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