In the spring of 2010, LG Electronics hoped to revive the classic soap opera model. The third largest mobile phone manufacturer's overly dramatic daytime series, The Young and the Connected was to air on a major Us network, showcasing how unbelievably attractive and incredibly privileged 20-somethings incorporate internet-enabled mobile devices into their lives. But, two days before filming, the network axed the production. LG was left with just enough footage to cobble together a web series that could be broadcast online and in between programs on a major UK network. At least that's how the fake press release reads. In reality, there never was any television production. UK creative agency, Rkcr/Y&R specifically created The Young and the Connected to live on YouTube and run as a series of idents for LG on the UK's channel 4. Directed by Sam Cadman at Rogue Films, the series is meant to show 16 to...
- 8/16/2010
- by Joshua Cohen
- Tubefilter.com
NEW YORK -- MSN Originals and Reveille are bringing a short daily pop culture segment, conceived by one of the creators of Pop Up Video, to the Microsoft-owned portal beginning Thursday.
The new segments, dubbed Pop of the Day, will highlight a pop culture event from a past year that took place on that date. Described as an online daily flip calendar, "Pop" will be updated with a 30- to 45-second video three days a week and a picture with text for the other days on popoftheday.msn.com.
The project was co-created by Woody Thompson, one of the creators of VH1's Pop Up Video, and Sam Cadman, a co-creator of the British program Trigger Happy TV.
Examples of "Pop" include video of Sean Diddy Combs running the New York City Marathon in 2003 or Michael Jackson dangling his baby out of a Berlin hotel window in 2002, with both accompanied by pithy commentary.
" 'Pop of the Day' is a great example of playing to what we find consumers love online," said Gayle Troberman, global GM of branded entertainment and experiences at MSN.
The new segments, dubbed Pop of the Day, will highlight a pop culture event from a past year that took place on that date. Described as an online daily flip calendar, "Pop" will be updated with a 30- to 45-second video three days a week and a picture with text for the other days on popoftheday.msn.com.
The project was co-created by Woody Thompson, one of the creators of VH1's Pop Up Video, and Sam Cadman, a co-creator of the British program Trigger Happy TV.
Examples of "Pop" include video of Sean Diddy Combs running the New York City Marathon in 2003 or Michael Jackson dangling his baby out of a Berlin hotel window in 2002, with both accompanied by pithy commentary.
" 'Pop of the Day' is a great example of playing to what we find consumers love online," said Gayle Troberman, global GM of branded entertainment and experiences at MSN.
- 11/5/2007
- The Hollywood Reporter - Movie News
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