A new rapidly growing, community oriented exercise gym, CrossFit, has developed its own multi-million-dollar slice of the fitness industry on the backs of all-star athletes, elite armed forces, and power moms.
"Oh, F**k!" huffs a tree trunk of a man, whose hunched, sweat-drenched body looks like it was just tossed out of a professional wrestling match. I feel naively sympathetic, since I don't realize it is now my turn with the same workout. At CrossFit gyms, everyone does the same drills, from expectant mothers to Navy SEALs.
During my four-month experiment with the growing exercise brand, I learned that CrossFit proposes that elite athleticism and seemingly impossible workouts can be survived with a little help from supportive peers pushing each other through the pain.
Group workouts pack the most functional movements of Olympic lifting, gymnastics, and calisthenics into a 10-to-20-minute sprint. The routines are slowly creeping their way...
"Oh, F**k!" huffs a tree trunk of a man, whose hunched, sweat-drenched body looks like it was just tossed out of a professional wrestling match. I feel naively sympathetic, since I don't realize it is now my turn with the same workout. At CrossFit gyms, everyone does the same drills, from expectant mothers to Navy SEALs.
During my four-month experiment with the growing exercise brand, I learned that CrossFit proposes that elite athleticism and seemingly impossible workouts can be survived with a little help from supportive peers pushing each other through the pain.
Group workouts pack the most functional movements of Olympic lifting, gymnastics, and calisthenics into a 10-to-20-minute sprint. The routines are slowly creeping their way...
- 8/17/2011
- by Gregory Ferenstein
- Fast Company
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