AMC Theatres, the world’s largest exhibitor, has unveiled plans to re-open after coronavirus forced it to close its more than 600 venues in the U.S. for nearly four months.
The company is expected to resume operations in 450 of those locations on July 15 and expects to be almost fully operational by the time that Disney’s “Mulan” debuts on July 24 and Warner Bros.’ “Tenet” bows on July 31.
As part of that process, AMC is reducing its seating capacity in order to help people social distance, it is implementing new cleaning procedures, placing hand-sanitizing stations throughout its theaters and encouraging contact-less and cash-free concessions.
“We didn’t rush to reopen,” AMC CEO and president Adam Aron said in an interview with Variety. “There were some jurisdictions in some states, such as Georgia and Texas, that allowed people to reopen theaters in mid-May. We opted to remain closed, so we could give...
The company is expected to resume operations in 450 of those locations on July 15 and expects to be almost fully operational by the time that Disney’s “Mulan” debuts on July 24 and Warner Bros.’ “Tenet” bows on July 31.
As part of that process, AMC is reducing its seating capacity in order to help people social distance, it is implementing new cleaning procedures, placing hand-sanitizing stations throughout its theaters and encouraging contact-less and cash-free concessions.
“We didn’t rush to reopen,” AMC CEO and president Adam Aron said in an interview with Variety. “There were some jurisdictions in some states, such as Georgia and Texas, that allowed people to reopen theaters in mid-May. We opted to remain closed, so we could give...
- 6/18/2020
- by Brent Lang
- Variety Film + TV
The major studios are partnering with members of creative and the exhibition communities to come up with ways to help the beleaguered movie theater business reopen from widespread closures brought on by coronavirus.
CAA has been helping to organize an executive committee of entertainment industry heavyweights to help supervise the effort. It is being overseen by Greg Foster, the former CEO of Imax Entertainment. Key leadership at all of the seven major studios and the largest theater chains have agreed to participate.
Insiders caution that the effort is in the early stages, but some of the contours of the plan are being formalized. They also noted that any major reopening is contingent on sign off from health agencies. The initiative also recently cleared a significant hurdle: There were concerns that because rival studios and exhibitors were joining forces they could run afoul of anti-trust laws, but the group has received...
CAA has been helping to organize an executive committee of entertainment industry heavyweights to help supervise the effort. It is being overseen by Greg Foster, the former CEO of Imax Entertainment. Key leadership at all of the seven major studios and the largest theater chains have agreed to participate.
Insiders caution that the effort is in the early stages, but some of the contours of the plan are being formalized. They also noted that any major reopening is contingent on sign off from health agencies. The initiative also recently cleared a significant hurdle: There were concerns that because rival studios and exhibitors were joining forces they could run afoul of anti-trust laws, but the group has received...
- 5/29/2020
- by Brent Lang and Justin Kroll
- Variety Film + TV
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